History and Mission

Finding Missing Children – Our 24/7 Hotline

Parents and law enforcement officials call our hotline 24 hours a day; 7 days a week. The Foundation never closes. Initial phone calls with parents or guardians will take as much time as they need to explain the circumstances surrounding the disappearance of their child. We counsel families on ways to search for their children, offer missing child posters, fax and internet blasts to businesses. We forward leads to law enforcement officials, and keep family members informed of their child’s case as search efforts evolve. (link to Cindy’s information on Response Department)

Our Rapid Response Team eVolunteers provide feet on the street by distributing posters of missing children in their communities throughout the United States. If you would like to become part of our Rapid Response Team, please click here.  

We are the national leader in the field of missing children.  Our caseworkers attend daily to the anguish felt by parents of missing children, and turn that anguish into action. While any missing child case is devastating, 97% of our missing child cases return home safely. We receive new cases regularly, but we hold our older cases, some of which have been missing for decades, just as close to our hearts. Much of our work involves helping families to cope, and holding on to hope with them.

Keeping Kids Safe – Our National Outreach and Advocacy Work

We work with policy makers nationwide creating legislation, like Amber Alerts, to help keep children safe. We played a major role in implementing the Amber Alert system, which is responsible for returning hundreds of abducted and at-risk children home safely. You can learn more about our legislative work by clicking here.

Preventing Children From Going Missing in the First Place – Our Education Programs

We provide FREE child safety and Internet safety information to parents on a national level. Our materials are recognized as a leader in the field. Instead of motivating with fear, our materials and programs encourage parents to talk matter-of-factly with kids about personal safety. Our materials offer age-appropriate ways of communicating starting with very young children, through teenage years. Click here to request a free child safety kit.

Youth take surprising risks online. In light of how much time our children spend online today, (either for entertainment, or school work), all parents need to be informed with more realistic strategies and guidance to help protect their children from online adult predators. For more information please click here.

Locally, we offer Social Media Safety Education to middle-school students. Currently this program is available in Northern California Communities. With appropriate funding, we will continue to grow this program, to reach more students every year. Special thanks to our sponsors for helping to fund this vital education for our children. If you are a teacher in Northern California, please register now for this free program for your students, which meets or exceeds state guidelines for education on human trafficking.